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Become a
Founding Brand Partner
Bring your products to 17Mins and reach customers through our Light Store network. Grow with us from day one as we build the future of pickup-first quick commerce.
Built for the Future of Quick Commerce
A pickup first network designed for brands, customers, and long-term sustainable growth
Pickup-First
Customers collect orders from nearby Light Counters instead of waiting for home delivery.
Zero Hidden Fees
No delivery fee. No platform fee. No handling fee. Just transparent shopping.
Light Store Network
Inventory flows efficiently from Light Stores to multiple nearby Light Counters.
Grow Together
As 17Mins expands into new neighborhoods, your brand reaches more customers.
Building India's Pickup-First Quick Commerce Network
We're launching and expanding city by city across India with a model designed for sustainable growth. Powered by a network of Light Stores and Light Counters, we're creating a faster, more efficient way for brands to reach customers.
Apply as a Brand Partner
Tell us about your brand and we'll contact you shortly.
Grow Your Brand with 17Mins
